By the time you see a trend with traditional research, the market is saturated and your new product underperforms.
Evergi™ combines consumer psychographics, product usage, social listening, and more in a single platform so you can innovate looking forward, not backward.
Our approach to market research helps us identify trends as they happen.
Users no longer have to wait months or even years to see if the innovations they are tracking are just a flash in the pan or the next big thing.
Before diving into your next innovation, our Snapshots give you high-level data on top personas, SKUs, brands, and more so you can move forward with confidence.
If your new product is for everyone, then it's really for no one. Ensuring a specific positioning is essential to innovation success.
Our platform helps you understand consumer attitudes, psychological motivators, topics of conversations on social and more so you can hone in on the proper position.
Consumers are looking for products to meet specific moods or aspirations.
By honing in on need states, users can remain agile on product type while staying consumer-centric. Our platform also includes in-depth brand, media, and lifestyle affinities to drive stronger integrated marketing strategies.
Innovation doesn't stop after one successful launch. As you continue to drive new products forward, our platform evolves alongside emerging markets so you're getting the most realistic view.
Integrated insights for your next big idea.