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CBD and Supplements Compete in Wellness

As the CBD industry continues to grow and touch more consumers' life, it will increasingly compete with products of similar use cases - like sleep, immunity, and pain relief.

Consumers Staying Well During a Pandemic

A deeper understanding of consumer needs in times of stress can help marketers position products more effectively and with empathy.

What is Wellness?

Beyond making it past the company gates, a new product has to land with consumers to cement its place in the market.

Who is the functional beverage consumer?

With so many drinks to choose from - and more are launching every day - every consumer is not the same.

The Challenges of CPG Innovation

Beyond making it past the company gates, a new product has to land with consumers to cement its place in the market.

How do CBD + Cannabis fit into Wellness?

Wellness products are some of the most popular consumer goods. And CBD and Cannabis are making their presence known.

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